01 Can the existing official website allow customers to quickly understand what you mainly do?Please judge based on the actual content that customers can see when they first open the homepage.
Not reflected Partially embodied clear and easy to find
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02 Does the official website clearly state which types of customers it mainly serves and their business scenarios?At least one of the industry, region, or typical needs should be clearly expressed.
Not reflected Partially embodied clear and easy to find
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03 Does the official website have verifiable cases, qualifications, team or delivery evidence?Do not consider generic diagrams or slogans as verifiable customer evidence.
Not reflected Partially embodied clear and easy to find
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04 Does the key page provide a clear and easy-to-use consultation entry?For example, corporate WeChat, phone number, or a clearly explained contact page.
Not reflected Partially embodied clear and easy to find
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05 When accessing via mobile phone, are the text, buttons and consultation portal clear and easy to use?Please judge based on the real mobile phone access experience, not just the narrowed window of the computer.
Not reflected Partially embodied clear and easy to find
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06 Do page titles, business keywords, and indexable content match customer searches?Focus on whether the page answers real needs, rather than just stacking keywords.
Not reflected Partially embodied clear and easy to find
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07 Can you differentiate and continuously view visits, inquiry clicks, and valid leads?Just knowing the total number of visits does not mean that you can determine which pages bring inquiries.
Not reflected Partially embodied clear and easy to find
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08 Can the key information customers need before deciding to contact you quickly find on the official website?Such as service scope, applicable objects, process, price boundary or next step.
Not reflected Partially embodied clear and easy to find
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01 Have you defined the business goals that the new official website should address first?For example, explain your business clearly, accept consultations, or cooperate with existing sales, rather than just "make a website" in general.
Not yet Some, but not complete has been clarified and implemented
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02 Have you clarified the customer types and usage scenarios that the official website will prioritize serving?Serving the most important group of customers first is often more effective than covering everyone initially.
Not yet Some, but not complete has been clarified and implemented
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03 Have public and verifiable cases, qualifications, teams or deliverables been prepared?Even when there are no real cases, capabilities, processes, and acceptance instructions should be prepared truthfully.
Not yet Some, but not complete has been clarified and implemented
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04 Have you determined the main consultation methods used by customers on the official website?Identify a primary entrance and prepare available corporate WeChat, phone or contact channels.
Not yet Some, but not complete has been clarified and implemented
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05 Are mobile reading and contact experiences included as formal acceptance items?The mobile version needs to check text, buttons, pictures and consultation paths separately.
Not yet Some, but not complete has been clarified and implemented
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06 Have you organized the questions, business terms, and corresponding pages that customers will search for?The theme of the page should come from customer needs and business scope, not just the company name.
Not yet Some, but not complete has been clarified and implemented
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07 Has the visit and consultation behavior to be observed after go-live been clarified?At least differentiate between effective leads for page visits, consultation clicks, and follow-up confirmations.
Not yet Some, but not complete has been clarified and implemented
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08 Have you prepared the service information that customers are most concerned about before contacting you?Such as service scope, delivery process, price boundaries and next steps.
Not yet Some, but not complete has been clarified and implemented
Please select the answer to this question
