Purchasing Guide · Domestic Trade Customer Acquisition
7 things to check before revamping your company’s official website
Before deciding to redo the official website, first check the business expression, trust materials, consultation paths and content maintenance conditions.
direct conclusion
Whether the old official website should be revised does not depend on how many years the page has been used, but whether it can still be understood, trusted and contacted by target customers.
Suitable situation
- There is an official website but customers often ask basic questions
- The business, case or service scope has changed
Unsuitable situation
- Just want to change the color but the business goal is still unclear
- There is no person responsible for the data and the content cannot be verified
Judgment points
- business expression
- Can the first screen explain the main business and target customers?
- Evidence of trust
- Whether qualifications, cases, processes and team information can be publicly verified.
- Consulting action
- Whether the phone call, email, or form matches the sales follow-up method.
1-3: First check whether the customer understands
Check whether the main business and target customers are explained on the first screen, whether the navigation is organized according to customer tasks, and whether the key pages answer the most frequently asked questions of customers.
4-5: Let’s see if trust can stand
Check that cases, qualifications, products, processes, and team roles can be publicly verified; remove unproven claims about numbers, customers, and results.
6-7: Finally, look at consultation and maintenance
Check whether the phone number, Wechat account and form are available, and who is responsible for following up; also confirm who will provide the content after going online, how long it will take to review, and which changes are within the new scope.
FAQ
The old website can still be accessed, does it need to be modified?
Being accessible does not mean being able to take on business. This should be judged based on business changes, mobile experience, trust material and consulting paths.
Will the revision affect old links?
It is necessary to take inventory of old URLs, existing inclusions and important entries before deciding to retain, redirect or replace them.
Is it enough to just change the homepage?
If the problem is only expressed on the first screen, you can change the home page first; if the business structure, content evidence and consultation path are not clear, an overall plan should be made.
Content updated: 2026-08-09. This article is used to help make purchasing decisions and does not promise rankings, traffic, inquiries or transaction results.